Caitlin Duncan. BMW. November 04th , 2017.
The BMW i3 shows the way ahead to a new era of mobility. It is recognised the world over as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment, which is why it has become the best-selling electric car in the premium compact segment. The recipe for success of the BMW i3 has now been further improved, thanks not just to refreshing styling accents, cutting-edge equipment features and new digital services, but also to the addition of a new model variant. For making its debut alongside the new edition of the first ever premium car to be conceived from the outset for all-electric mobility is the BMW i3s. With a higher output, model-specific chassis technology, noticeably more dynamic driving qualities and design features all of its own, it generates a particularly intense blend of the unrivalled sporty driving pleasure associated with electric cars from the BMW Group. By offering a premium-quality, all-electric driving experience, meaning zero local emissions, together with a whole new level of connectivity technology, both models represent the future of urban mobility.
The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle - from raw material production, through the manufacture and operation of the vehicles to their later recycling - the BMW i brand has established itself as a pioneer for forward-thinking mobility.
The M Sports suspension, which is standard on the M40i model, offers the keen driver a firmer suspension (springs, dampers and anti-roll bars). Adaptive M Suspension is optionally available on the M40i model, offering electronically controlled dampers and even sportier suspension settings. Similarly, Dynamic Damper Control is available on the 30i model, and includes electronically controlled dampers that adapt the damper responses to the road surface and driving situation. At the same time, the driver can use the Driving Dynamics Control toggle switch to vary the basic suspension characteristics as they please between the more comfortable and sportier ends of the scale. M Sport brakes are standard on the all-new BMW X3 M40i and feature blue-painted aluminum four-piston fixed calipers at the front and amply proportioned brake discs have high levels of thermal resistance to deliver phenomenal stopping power despite their extremely low weight. The standard Variable sport steering from the BMW X3 M40i is optionally available on the BMW X3 xDrive30i model.
BMW Motorsport returns to Le Mans with the FIA WEC in 2018. The last time a BMW race car featured on the grid was back in 2011, with the BMW M3 GT2. One year prior to that, the Jeff Koons’ (USA) BMW M3 GT2 Art Car had caught the eye, as it wrote the latest chapter in the story of the BMW Art Car Collection at Le Mans. Among the BMW Art Cars that had started previously at Le Mans were Alexander Calder’s (USA, 1975) BMW 3.0 CSL, the BMW 320i designed by Roy Lichtenstein (USA, 1977) and Andy Warhol’s (USA, 1979) BMW M1. BMW Motorsport‘s greatest sporting hour in Le Mans came in 1999, when Yannick Dalmas (FRA), Joachim Winkelhock (GER) and Pierluigi Martini (ITA) took overall victory in a BMW V12 LMR. The McLaren F1 GTR, powered by a BMW engine, had previously triumphed at the "Circuit de la Sarthe" in 1995. The first time a BMW car started at the 24 Hours of Le Mans was back in 1939, when a BMW 328 claimed a class victory after 236 laps of racing. After 1972, BMW cars regularly lined up at the endurance classic.
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