BMW. Saturday , November 04th , 2017 - 12:07:44 PM
Like the BMW i8, which has grown into the world‘s most successful hybrid sports car due to its unmatched and richly enthralling blend of driving pleasure and sustainability, the pure-electric BMW i3 is a constantly expanding presence in international car markets. The i3 is the biggest-selling electric vehicle in the premium compact segment and has now achieved a significantly larger share of the overall electric vehicle market than the BMW brand occupies with conventionally powered cars.
The thoughtful evolution of the exterior design not only helps to bring the sporting credentials of the new BMW i3 more to the fore, but highlights its sophisticated elegance too. The front bumper is completely painted in the body colour and has a black U-shaped surround that reinforces the car‘s presence when viewed from the front. Moving round to the rear end, the powerfully moulded contours and the contrast in colour between the black surround and the body-coloured inlay again create an energetic and expressive appearance. The new silver-coloured roof line accent for the new BMW i3 adds a further touch of elegance and dynamism. It widens towards the rear, thereby accentuating the stream flow, as the distinctive outline of the side windows is known.
BMW i is blazing a trail when it comes to shaping the future of sustainable personal mobility. Its integrated concept focuses on responsible use of resources and incorporates material selection and innovative mobility services alongside locally emission-free driving. The BMW i3 is just as serious about the fun of driving, turning even a trip around town into an electrifying experience. The inspirational design of the BMW i3 expresses a new style, while the instantaneous power from the drive system provides an inspiring showcase for the dawn of a new era in mobility. This car’s architecture was designed from the ground up with electric mobility in mind. And its BMW eDrive technology boasts power delivery and efficiency unrivalled by any other manufacturer. All of which makes the BMW i3 a proposition as forward-looking as it is attractive. Combining the latest technological innovations with an evolutionary development of the car‘s design and the expansion of the model range has provided additional impetus for BMW‘s now familiar take on premium electric mobility. The character profiles of the new BMW i3 and new BMW i3s are focused more keenly than ever on driving pleasure, which gives them all the ingredients required to strengthen their leading position and write the next chapter in the BMW i success story.
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