BMW. Saturday , November 04th , 2017 - 12:38:29 PM
The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.
The BMW i8 Protonic Frozen Yellow Edition - which will be produced in a limited run and go on sale in September 2017 - owes its striking appearance to a model-specific paint finish. The exclusive exterior shade Protonic Frozen Yellow shares its canvas with accents in Frozen Grey metallic. A sophisticated application process is employed to transfer the paint to the BMW i8‘s carbon fibre-reinforced plastic (CFRP) bodywork. The silky-matt shimmer of the finish shines a particularly vivid spotlight on the plug-in-hybrid sports car‘s dynamic lines and flowing surface design. The special-edition model will sport newly designed 20-inch BMW i light-alloy wheels in W-Spoke design with mattpainted surfaces and mixed-size tyres.
Another contributory factor in the international success of BMW i cars are the innovative mobility services which make the experience of driving an electric car that much more pleasurable. These services are another example of how the BMW i brand is leading the way in establishing sustainable mobility in urban centres and beyond. For example, with its ChargeNow service, BMW i allows its customers convenient access to more than 65,000 charging stations in 29 countries. And the brand’s Digital Charging Service has been quick to exploit - in intelligent, convenient and money-saving ways - the new possibilities in energy supply when charging from a home-mounted Wallbox.
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