BMW. Saturday , November 04th , 2017 - 12:26:36 PM
The BMW i3 shows the way ahead to a new era of mobility. It is recognised the world over as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment, which is why it has become the best-selling electric car in the premium compact segment. The recipe for success of the BMW i3 has now been further improved, thanks not just to refreshing styling accents, cutting-edge equipment features and new digital services, but also to the addition of a new model variant. For making its debut alongside the new edition of the first ever premium car to be conceived from the outset for all-electric mobility is the BMW i3s. With a higher output, model-specific chassis technology, noticeably more dynamic driving qualities and design features all of its own, it generates a particularly intense blend of the unrivalled sporty driving pleasure associated with electric cars from the BMW Group. By offering a premium-quality, all-electric driving experience, meaning zero local emissions, together with a whole new level of connectivity technology, both models represent the future of urban mobility.
Like the BMW i8, which has grown into the world‘s most successful hybrid sports car due to its unmatched and richly enthralling blend of driving pleasure and sustainability, the pure-electric BMW i3 is a constantly expanding presence in international car markets. The i3 is the biggest-selling electric vehicle in the premium compact segment and has now achieved a significantly larger share of the overall electric vehicle market than the BMW brand occupies with conventionally powered cars.
The new BMW i3s incorporates a number of design elements all of its own that underscore its particularly dynamic character. Both the front and rear aprons are notable for their model-specific, powerfully shaped contours. At the front, the bumper inlay as well as the U-shaped surround encircling it have a black finish. The front apron‘s side sections are bordered on their lower edge by accent strips in BMW i Blue or Frozen Grey that further emphasise the width of the car. The accent in the closed BMW kidney grille is also painted in high-gloss black on the BMW i3s to give the grille a larger and more prominent appearance. The rear apron of the new BMW i3s is likewise composed of individually styled contours, while the black surround frames an extra-wide, body-coloured inlay. On the new BMW i3s, the roof line accent also sports the same high-gloss black finish as the A-pillars.
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