BMW. Saturday , November 04th , 2017 - 12:29:47 PM
The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.
The restyling of the front and rear aprons places particular emphasis on the car‘s width, which has the effect of signalling just how sporty both models are to drive and how sure their handling is. A chrome-design trim strip running across the full width of the rear and the positioning of the model and eDrive badges on the outer edges of the boot lid serves to reinforce this impression. The new BMW i3 and new BMW i3s come equipped with all-LED headlights as standard, which employ LED bulb units for dipped beam and high beam as well as the daytime running lights. The new turn signal indicators also feature LED technology and are integrated into the front apron in the form of horizontal strips. This means that LEDs are now used for all lighting functions at the front of the vehicle too, as was already the case with the glass-covered rear light assemblies.
Like the BMW i8, which has grown into the world‘s most successful hybrid sports car due to its unmatched and richly enthralling blend of driving pleasure and sustainability, the pure-electric BMW i3 is a constantly expanding presence in international car markets. The i3 is the biggest-selling electric vehicle in the premium compact segment and has now achieved a significantly larger share of the overall electric vehicle market than the BMW brand occupies with conventionally powered cars.
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