BMW. Saturday , November 04th , 2017 - 11:55:32 AM
The BMW i8 Protonic Frozen Yellow Edition - which will be produced in a limited run and go on sale in September 2017 - owes its striking appearance to a model-specific paint finish. The exclusive exterior shade Protonic Frozen Yellow shares its canvas with accents in Frozen Grey metallic. A sophisticated application process is employed to transfer the paint to the BMW i8‘s carbon fibre-reinforced plastic (CFRP) bodywork. The silky-matt shimmer of the finish shines a particularly vivid spotlight on the plug-in-hybrid sports car‘s dynamic lines and flowing surface design. The special-edition model will sport newly designed 20-inch BMW i light-alloy wheels in W-Spoke design with mattpainted surfaces and mixed-size tyres.
The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle - from raw material production, through the manufacture and operation of the vehicles to their later recycling - the BMW i brand has established itself as a pioneer for forward-thinking mobility.
The Loft, Lodge and Suite equipment lines are available for the new BMW i3 and new BMW i3s as alternatives to the standard Atelier version. The Lodge interior design option includes a new covering for the seat surfaces in Solaric Brown that combines natural leather tanned using an olive leaf extract with a wool-based textile material. The fact that the BMW i3 and BMW i3s also count sustainability among their premium characteristics shines through in the rest of the materials selected for them too, including recycled plastics, renewable raw materials, natural fibres and open-pored, unbleached eucalyptus wood. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources. The new blue seat belt option provides a splash of colour in the interior in typical brand style. The BMW i3s supplements all this with special model lettering on the front floor mats as standard.
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