BMW. Saturday , November 04th , 2017 - 12:43:14 PM
The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle - from raw material production, through the manufacture and operation of the vehicles to their later recycling - the BMW i brand has established itself as a pioneer for forward-thinking mobility.
BMW Motorsport returns to Le Mans with the FIA WEC in 2018. The last time a BMW race car featured on the grid was back in 2011, with the BMW M3 GT2. One year prior to that, the Jeff Koons’ (USA) BMW M3 GT2 Art Car had caught the eye, as it wrote the latest chapter in the story of the BMW Art Car Collection at Le Mans. Among the BMW Art Cars that had started previously at Le Mans were Alexander Calder’s (USA, 1975) BMW 3.0 CSL, the BMW 320i designed by Roy Lichtenstein (USA, 1977) and Andy Warhol’s (USA, 1979) BMW M1. BMW Motorsport‘s greatest sporting hour in Le Mans came in 1999, when Yannick Dalmas (FRA), Joachim Winkelhock (GER) and Pierluigi Martini (ITA) took overall victory in a BMW V12 LMR. The McLaren F1 GTR, powered by a BMW engine, had previously triumphed at the "Circuit de la Sarthe" in 1995. The first time a BMW car started at the 24 Hours of Le Mans was back in 1939, when a BMW 328 claimed a class victory after 236 laps of racing. After 1972, BMW cars regularly lined up at the endurance classic.
The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.
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