BMW. Saturday , November 04th , 2017 - 11:56:37 AM
The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle - from raw material production, through the manufacture and operation of the vehicles to their later recycling - the BMW i brand has established itself as a pioneer for forward-thinking mobility.
The restyling of the front and rear aprons places particular emphasis on the car‘s width, which has the effect of signalling just how sporty both models are to drive and how sure their handling is. A chrome-design trim strip running across the full width of the rear and the positioning of the model and eDrive badges on the outer edges of the boot lid serves to reinforce this impression. The new BMW i3 and new BMW i3s come equipped with all-LED headlights as standard, which employ LED bulb units for dipped beam and high beam as well as the daytime running lights. The new turn signal indicators also feature LED technology and are integrated into the front apron in the form of horizontal strips. This means that LEDs are now used for all lighting functions at the front of the vehicle too, as was already the case with the glass-covered rear light assemblies.
The thoughtful evolution of the exterior design not only helps to bring the sporting credentials of the new BMW i3 more to the fore, but highlights its sophisticated elegance too. The front bumper is completely painted in the body colour and has a black U-shaped surround that reinforces the car‘s presence when viewed from the front. Moving round to the rear end, the powerfully moulded contours and the contrast in colour between the black surround and the body-coloured inlay again create an energetic and expressive appearance. The new silver-coloured roof line accent for the new BMW i3 adds a further touch of elegance and dynamism. It widens towards the rear, thereby accentuating the stream flow, as the distinctive outline of the side windows is known.
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