BMW. Saturday , November 04th , 2017 - 12:39:52 PM
The trademark BMW i Black Belt running from the bonnet over the roof to the car’s rear end is now complemented by A-pillars and roof lines that also sport a black finish. The range of paint finishes for the remaining body elements has been extended to include Melbourne Red metallic and Imperial Blue metallic. Besides these two new additions, customers can also choose from the non-metallic shades Capparis White and Fluid Black as well as Protonic Blue metallic and Mineral Grey metallic.
The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle - from raw material production, through the manufacture and operation of the vehicles to their later recycling - the BMW i brand has established itself as a pioneer for forward-thinking mobility.
The Loft, Lodge and Suite equipment lines are available for the new BMW i3 and new BMW i3s as alternatives to the standard Atelier version. The Lodge interior design option includes a new covering for the seat surfaces in Solaric Brown that combines natural leather tanned using an olive leaf extract with a wool-based textile material. The fact that the BMW i3 and BMW i3s also count sustainability among their premium characteristics shines through in the rest of the materials selected for them too, including recycled plastics, renewable raw materials, natural fibres and open-pored, unbleached eucalyptus wood. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources. The new blue seat belt option provides a splash of colour in the interior in typical brand style. The BMW i3s supplements all this with special model lettering on the front floor mats as standard.
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