BMW. Saturday , November 04th , 2017 - 12:43:49 PM
The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle - from raw material production, through the manufacture and operation of the vehicles to their later recycling - the BMW i brand has established itself as a pioneer for forward-thinking mobility.
The BMW Digital Charging Service brings customers the future of charging, today. BMW ConnectedDrive and the BMW ConnectedDrive Portal turn charging into a digital experience. As a result, the BMW i3 and BMW i3s are integrated perfectly into the customer‘s smart ecosystem. This allows BMW customers to optimise charging costs, make best use of self-generated solar energy for charging and even earn money through integration into the smart grid. The service‘s ease of use - from a smartphone via BMW Connected or from PCs and tablets via the BMW ConnectedDrive Portal - also facilitates fully transparent, sustainable use of renewable energy. With the introduction of its unique BMW Digital Charging Service, BMW becomes the world‘s first carmaker to integrate electric mobility with its customers’ digital worlds.
The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.
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