Eleanor Norton. Ford Fiesta. September 25th , 2017.
The Ford Fiesta Active is the first Fiesta crossover model, combining rugged SUV-inspired styling that includes raised ride-height, roof bars and additional cladding; hatchback practicality; and true Fiesta driving dynamics. Ford earlier this year introduced for the first time a new range of ST-Line models that deliver exterior and interior styling inspired by Ford Performance models alongside powerful Ford EcoBoost petrol and TDCi diesel engines, for customers who aspire to the sporty image of Ford’s ST models - but do not require the full performance delivered by optimised ST engines and chassis with sports technologies. The Ford Fiesta ST-Line features sporty exterior styling including unique alloy wheel, grille, front and rear bumper and side-skirt designs. The interior features sports seats, alloy pedals and a flat-bottomed steering wheel, while the driving experience is enhanced with sports suspension.
Even the drive is more adaptable, with Expedition‘s all-new Terrain Management System™ that lets customers choose between drive modes for optimal vehicle handling in different conditions. This includes normal for around-town driving, sport for more spirited trips, tow/haul for improved towing and hauling performance, eco for enhanced fuel economy, grass/gravel/snow for loose terrain, sand for low traction situations, and mud/rut for uneven surfaces.
"Our customers‘ ongoing overwhelmingly positive response to the dynamic design of today‘s Fiesta is a significant factor in why Fiesta is still leading its segment even after 7 years," said Joel Piaskowski, director, Design, Ford of Europe. "We evolved the design to make it more contemporary, yet not lose the ’Fiesta-ness’ that the customers love. The next generation Fiesta is refined, yet much more sculpted with an equally emotional appeal. Fiesta’s exterior is visually simpler, allowing us to create stronger personalities within the expanded line-up, each with distinct fascias, grilles and details that will appeal to a much broader range of customers."
The next generation Ford Fiesta features a class-leading range of technologies to enhance comfort, convenience and safety. Advanced driver assistance technologies are supported by two cameras, three radars and 12 ultrasonic sensors, which in combination are able to monitor 360 degrees around the vehicle, and scan the road ahead up to a distance of 130 metres - more than the length of a football pitch. Fiesta is the first Ford to deliver an enhanced version of Pre-Collision Assist with Pedestrian Detection that can detect people who are in or near the road ahead, or who may cross the vehicle‘s path, using light from the Fiesta‘s headlights at night. The system is designed to reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. A wider camera angle helps to better track pedestrian movements.
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