Eve Fitzgerald. BMW. October 14th , 2017.
BMW i is blazing a trail when it comes to shaping the future of sustainable personal mobility. Its integrated concept focuses on responsible use of resources and incorporates material selection and innovative mobility services alongside locally emission-free driving. The BMW i3 is just as serious about the fun of driving, turning even a trip around town into an electrifying experience. The inspirational design of the BMW i3 expresses a new style, while the instantaneous power from the drive system provides an inspiring showcase for the dawn of a new era in mobility. This car’s architecture was designed from the ground up with electric mobility in mind. And its BMW eDrive technology boasts power delivery and efficiency unrivalled by any other manufacturer. All of which makes the BMW i3 a proposition as forward-looking as it is attractive. Combining the latest technological innovations with an evolutionary development of the car‘s design and the expansion of the model range has provided additional impetus for BMW‘s now familiar take on premium electric mobility. The character profiles of the new BMW i3 and new BMW i3s are focused more keenly than ever on driving pleasure, which gives them all the ingredients required to strengthen their leading position and write the next chapter in the BMW i success story.
The new BMW i3s provides an even sportier interpretation of silent mobility with zero local emissions and features a high-performance 135 kW/184 hp electric motor that generates peak torque of 270 Nm (199 lb-ft). Its updated drive system includes modified motor control and specific taper roller bearings, which have been utilised to further optimise power delivery and the performance curve at higher rpm. At the limits of the motor speed range, the power and torque of the further developed drive system represent an improvement of up to 40% for the BMW i3. What’s more, the new BMW i3s boasts sports suspension with specially developed springs, dampers and anti-roll bars. Drivers can also select SPORT mode using the Driving Experience Control switch. This initiates more direct accelerator response and tighter steering characteristics to further accentuate the car’s sporting edge.
Another contributory factor in the international success of BMW i cars are the innovative mobility services which make the experience of driving an electric car that much more pleasurable. These services are another example of how the BMW i brand is leading the way in establishing sustainable mobility in urban centres and beyond. For example, with its ChargeNow service, BMW i allows its customers convenient access to more than 65,000 charging stations in 29 countries. And the brand’s Digital Charging Service has been quick to exploit - in intelligent, convenient and money-saving ways - the new possibilities in energy supply when charging from a home-mounted Wallbox.
The Loft, Lodge and Suite equipment lines are available for the new BMW i3 and new BMW i3s as alternatives to the standard Atelier version. The Lodge interior design option includes a new covering for the seat surfaces in Solaric Brown that combines natural leather tanned using an olive leaf extract with a wool-based textile material. The fact that the BMW i3 and BMW i3s also count sustainability among their premium characteristics shines through in the rest of the materials selected for them too, including recycled plastics, renewable raw materials, natural fibres and open-pored, unbleached eucalyptus wood. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources. The new blue seat belt option provides a splash of colour in the interior in typical brand style. The BMW i3s supplements all this with special model lettering on the front floor mats as standard.
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