Ford Fiesta. Saturday , November 04th , 2017 - 12:24:34 PM
Three- and five-door Fiesta variants will deliver superior quality and refinement; feature a stylish new exterior and revolutionary interior design with more personalisation options than ever before. Ford has also further enhanced the compelling fun to drive character that has helped make Fiesta the best-selling small car in Europe four years running. "It’s because we share our customers‘ passion for Fiesta that we‘ve been able to take this iconic small car‘s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and each with a distinctive personality," said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company. "We now have a Fiesta option for every driver, including the luxurious Fiesta Vignale and the Fiesta Active crossover, with advanced technologies and features that small-car customers could only have dreamed of just a few years ago."
"Brake interventions for Active Park Assist can prevent distracted drivers from having low speed parking bumps, and make parking in tight spaces even less stressful." Fiesta is the first car in its segment in Europe to offer Cross Traffic Alert, which warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them. The feature is amongst 15 Fiesta driver assistance technologies in total, including Adaptive Cruise Control, Adjustable Speed Limiter, Blind Spot Information System, Distance Indication, Driver Alert, Lane Keeping Aid, Lane Keeping Alert and Forward Collision Warning.
The next generation Ford Fiesta ST will offer more personalisation options than ever before. Customers will be able to choose from a range of trim elements for the gear lever, steering wheel, door pulls and decorative dashboard spear, and select from distinctive styling packs. The ergonomic Fiesta ST interior will feature supportive Recaro seats and a flat-bottomed steering wheel. Exterior colour options will include new Liquid Blue and the Ford Fiesta ST will feature exclusive 18-inch alloy wheels. "Our ST models are designed to make a Ford Performance driving experience accessible to customers regardless of lifestyle," said Matthias Tonn, Fiesta ST chief programme engineer. "With three- and five-door bodystyles and distinctive styling options that complement the model‘s performance characteristics available from day-one, the next generation Ford Fiesta ST will deliver a broader appeal for an even wider range of car-buyers."
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