Ford Fiesta. Saturday , November 04th , 2017 - 12:06:57 PM
Reflecting the consumer shift towards portable digital multimedia, Fiesta delivers Bluetooth connectivity and two USB ports as standard, with an integrated CD player offered as an optional extra. DAB radio is available across the range. However drivers choose to access their music, Fiesta‘s sound systems will deliver high quality audio, including the first B&O PLAY Sound System to feature in a Ford model.
Underlying the four Fiesta variants unveiled in Cologne is an exterior that builds on the bold styling of the outgoing Fiesta, with a more elegant design, and a more fluid and transitional appearance. Simplified, straighter lines and de-cluttered surfaces deliver more visual strength. The bonnet offers a calmer design with no centre bulge, which allows the new, wider grille to dominate. Sleek headlamps offer a new wrap-around effect that is immediately recognisable day or night.
Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version. "Registrations of high-specification B-segment models have grown 24 per cent year-on-year, and at the same time, demand for entry level models has grown 11 per cent," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "Ford now offers greater choice for B-segment customers, providing exceptional value with the new KA+, while delivering a next generation Fiesta family of highly engaging, personalised models."
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