Ford Fiesta. Saturday , November 04th , 2017 - 12:10:07 PM
Ford revealed the next generation Ford Fiesta - the world’s most technologically advanced small car - at a special Go Further event in Cologne, Germany. The next generation Fiesta is unveiled with the most sophisticated range of driver assistance technologies and connectivity features ever in a volume small car in Europe, as part of the most comprehensive and versatile line-up of variants in 40 years of Fiesta history.
Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version. "Registrations of high-specification B-segment models have grown 24 per cent year-on-year, and at the same time, demand for entry level models has grown 11 per cent," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "Ford now offers greater choice for B-segment customers, providing exceptional value with the new KA+, while delivering a next generation Fiesta family of highly engaging, personalised models."
Ford revealed four distinctive production variants of the Fiesta, including the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the Fiesta Active crossover - the first in a new line-up of Active vehicles to be rolled out across the Ford range in years to come.
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