Kiera Shaw. Mazda. October 28th , 2017.
At Mazda, we feel that car and driver should have a bond like that seen between a horse and its rider. This is the Jinba-ittai concept, an idea that lies at the heart of Mazda vehicle design. Based on this vision, we have been investigating new operational methods that minimize the gap between the driver and the vehicle space-allowing the driver to operate the car intuitively, as though it were an extension of his or her own body. In the Mazda Vision Coupe, the cockpit layout is symmetrical, with the steering center in the middle and everything else to the left and right, meaning that the driver can sense the central axis of the car at all times. The Jinba-ittai ideal of intuitive operation has also been brought into the controls. Drivers can bring up information with a quick touch of the center console, like a jockey stroking the neck of his or her horse. This and other controls seek to create a unique human-machine interface that intuitively connects car and driver.
Infusing life into the body of the car: this is the core concept of KODO design. But expressing this sense of vitality can be achieved in a number of different ways. Bringing out the beauty of natural phenomena through exquisite, ever-changing patterns of light is an aesthetic that is unique to the art of Japan. A living drama is created from the dance of light and shadow as they change from moment to moment, and the Japanese are particularly attuned to these delicate transformations. This interplay of light and shade, together with the notion of "the beauty of empty space," has been incorporated into the side view of this model. The reflection of light over the surface flows linearly with the movement of the car, creating a vehicle that seems truly alive. The predominant highlight on the body shoulder is strong and sharply-styled, emphasizing a powerful physique, while softer, more elegant light patterns shimmer across the empty spaces extending over the vehicle; the combination of these two different light effects brings the Mazda Vision Coupe truly to life.
Aerodynamic components such as the duct-shaped openings in the front grille were strategically positioned to provide the greatest benefit. Mazda Proactive Safety is a comprehensive approach to maximising the range of conditions in which the driver can operate the vehicle safely and with greater confidence while minimising the risks that could lead to an accident. It thus supports true driving pleasure. With new active safety features, Mazda i-ACTIVSENSE advanced safety technologies lend even greater assistance to the driver in identifying potential risks early on, further lowering the chances of damage or injury. Passive safety enhancements include improving the efficiency of the multi-load path structure on Mazda innovative SKYACTIV-Body and using more ultra-high strength steels. The carmaker is aiming for top ratings from traffic safety authorities around the world.
Smart Brake Support (SBS) also widens its speed range for automatic braking, in this case from 15-145km/h to 15-160km/h, thanks to the forward sensing camera, which supplements the existing 77GHz microwave radar. SBS monitors preceding vehicles, first sounding an audible warning should it detect a hazardously closing gap and pre-filling the brakes, applying them should the driver fail to respond. Traffic Sign Recognition (TSR) also utilises the new camera to identify speed limit and "no entry" signs, immediately notifying the driver via the Active Driving Display. It warns drivers with visual and audible alerts should they exceed the limit.
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