Mazda. Saturday , October 28th , 2017 - 10:04:30 AM
Jinba Ittai, which means "rider and horse as one body", is an expression that traces back to the Yabusame ritual, where a mounted archer shoots an arrow at a target while controlling the horse with his knees. Rider and horse need to perform in harmony if there is to be any chance of hitting the mark. Mazda takes a human-centered approach to balancing the conflicting characteristics of agile handling and a refined ride, since they directly affect the Jinba-Ittai nature of all its products. Introducing SKYACTIV-VEHICLE DYNAMICS. Mazda is out to make cars that adapt to the driver, not the other way round. The purpose is to continually enhance the Jinba-Ittai sensation, or the linear connection - and communication - between the driver and the vehicle. Enter SKYACTIV Technology: In combination with SKYACTIV powertrains, the SKYACTIV-Chassis and SKYACTIV-Body were designed to deliver the best possible combination of handling, comfort, stability, efficiency and safety.
Aerodynamic components such as the duct-shaped openings in the front grille were strategically positioned to provide the greatest benefit. Mazda Proactive Safety is a comprehensive approach to maximising the range of conditions in which the driver can operate the vehicle safely and with greater confidence while minimising the risks that could lead to an accident. It thus supports true driving pleasure. With new active safety features, Mazda i-ACTIVSENSE advanced safety technologies lend even greater assistance to the driver in identifying potential risks early on, further lowering the chances of damage or injury. Passive safety enhancements include improving the efficiency of the multi-load path structure on Mazda innovative SKYACTIV-Body and using more ultra-high strength steels. The carmaker is aiming for top ratings from traffic safety authorities around the world.
The all-new Mazda CX-5 is available with an enviable line-up of i-ACTIVSENSE systems including the latest edition of Mazda Radar Cruise Control (MRCC), which can follow a preceding vehicle from a standing stop, and Traffic Sign Recognition (TSR), which reads speed limit and other road signs, displaying the message on the Active Driving Display. Mazda is looking to do no less with the 2017 Mazda 6 than deliver a flagship offering a foundation for the perfect driver-car relationship.
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