Shannon Griffin. Mazda. October 28th , 2017.
Looking back through our design history, the starting point for "Mazda elegance" is perhaps represented by the 1960 Mazda R360 and the 1969 Mazda Luce rotary coupe. In an age preoccupied with the notion of efficiency, the focus of these models was on creating beautiful proportions. Though the playful allure of these cars ran counter to the general trends of this period, this style was ultimately to become the origins of the "Mazda elegance" of today. The Mazda Vision Coupe is a next-generation design vision model which showcases the "new elegance" that we have developed, drawing upon Mazda long history of design. The name of the car-"COUPE"-gives a hint of where this special "Mazda elegance" originally came from.
Infusing life into the body of the car: this is the core concept of KODO design. But expressing this sense of vitality can be achieved in a number of different ways. Bringing out the beauty of natural phenomena through exquisite, ever-changing patterns of light is an aesthetic that is unique to the art of Japan. A living drama is created from the dance of light and shadow as they change from moment to moment, and the Japanese are particularly attuned to these delicate transformations. This interplay of light and shade, together with the notion of "the beauty of empty space," has been incorporated into the side view of this model. The reflection of light over the surface flows linearly with the movement of the car, creating a vehicle that seems truly alive. The predominant highlight on the body shoulder is strong and sharply-styled, emphasizing a powerful physique, while softer, more elegant light patterns shimmer across the empty spaces extending over the vehicle; the combination of these two different light effects brings the Mazda Vision Coupe truly to life.
The Mazda Kai Concept compact hatchback heralds a new generation of Mazda cars. Featuring the next-generation SKYACTIV-X gasoline engine, SKYACTIV-Vehicle Architecture and a more mature expression of the KODO design language, the model embodies the technology, engineering and design concepts that will define the next generation of Mazda cars. Refinements in all areas of dynamic performance have produced a dramatically quieter, more comfortable ride and an enhanced performance feel. The Mazda Kai Concept features muscular, solid proportions and its form is brought to life by a delicate flow of reflections over the body sides. Developers of the all-new Mazda CX-5 aimed to take the emotional appeal and powerful vitality the carmaker has pursued with its KODO - Soul of Motion designs to a yet higher level by creating a fresh expression of beauty that appeals to mature sensibilities. Aiming for a unique design only Mazda could produce, the development team started with a simple yet honed form free of non-essential elements, as is common in traditional Japanese crafts, choosing "refined toughness" as the design keyword.
Buckets of adoration and positive reviews attest to what Mazda has achieved with its flagship, which is in no small part praise for its SKYACTIV powertrains. Now the 2017 Mazda 6 gets some brand new technology for a more cultivated experience to go with what is already a pleasure behind the wheel. The Mazda 6 comes with a choice of two SKYACTIV-D 2.2-litre diesels (150PS & 175PS) and three petrol engines: the SKYACTIV-G 2.0 with 145PS or 165PS, and the 192PS SKYACTIV-G 2.5. Featuring extreme compression ratios of 14:1 for all but one - much lower than the competition diesels and exceptionally high for petrol engines - they not only get the job done and do it efficiently, but they also engage the driver while theyre at it thanks to lightweight innovation and efficient packaging.
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