Shannon Griffin. Mazda. October 29th , 2017.
Jinba Ittai, which means "rider and horse as one body", is an expression that traces back to the Yabusame ritual, where a mounted archer shoots an arrow at a target while controlling the horse with his knees. Rider and horse need to perform in harmony if there is to be any chance of hitting the mark. Mazda takes a human-centered approach to balancing the conflicting characteristics of agile handling and a refined ride, since they directly affect the Jinba-Ittai nature of all its products. Introducing SKYACTIV-VEHICLE DYNAMICS. Mazda is out to make cars that adapt to the driver, not the other way round. The purpose is to continually enhance the Jinba-Ittai sensation, or the linear connection - and communication - between the driver and the vehicle. Enter SKYACTIV Technology: In combination with SKYACTIV powertrains, the SKYACTIV-Chassis and SKYACTIV-Body were designed to deliver the best possible combination of handling, comfort, stability, efficiency and safety.
Aerodynamic components such as the duct-shaped openings in the front grille were strategically positioned to provide the greatest benefit. Mazda Proactive Safety is a comprehensive approach to maximising the range of conditions in which the driver can operate the vehicle safely and with greater confidence while minimising the risks that could lead to an accident. It thus supports true driving pleasure. With new active safety features, Mazda i-ACTIVSENSE advanced safety technologies lend even greater assistance to the driver in identifying potential risks early on, further lowering the chances of damage or injury. Passive safety enhancements include improving the efficiency of the multi-load path structure on Mazda innovative SKYACTIV-Body and using more ultra-high strength steels. The carmaker is aiming for top ratings from traffic safety authorities around the world.
Mazda applied every aspect of its human-centred philosophy to the all-new CX-5, enhancing the already acclaimed design of the current model. The result is cabin comfort that makes every trip a delight for all occupants. The cockpit zone is designed around the ideal driving position, with all controls and switches laid out where the driver can operate them with natural hand or foot movements. To improve usability, the floor console was raised and the shift knob positioned 60mm (automatic) or 40mm (manual) higher than on the current model.
For occupants well-being, the interior packages offer a level of sophistication, quality and comfort is indeed fitting for an upmarket flagship, and every bit up to the award-winning looks. The carmaker has clearly achieved what it was aiming for with the 2017 Mazda 6, namely a degree of attractiveness and a personality that outclasses its class with a human-oriented approach to premium that is uniquely Mazda.
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