Shannon Griffin. Toyota. October 17th , 2017.
Despite the increased use of high-tensile-strength sheet metal and hot stamping materials resulting in a lightweight body, further weight reduction has been achieved through the fitment of an aluminum hood, while new construction techniques have led to the use of thinner body panels for the roof, hood, trunk lid, front and rear doors and front fenders when compared with the previous model. Laser Screw Welding (LSW) has been incorporated at key junctures throughout the body/platform for increased joint rigidity. A special high-rigidity urethane adhesive has been applied to both the windshield and rear window where it meets the vehicle body that helps to realize increased body rigidity.
The new 2018 Camry will also offer a JBL® premium audio system that features new advancements in sound quality. Sound enhancements include Sound Staging, which positions speakers directly in front of the listener to help emulate a live concert venue; Low Frequency Sounds, made possible by an added 10.1-inch subwoofer; Clari-Fi, a technology that "un-compresses" music to help restore an audio track’s dynamic range; and nine speakers that are specifically tuned to the Toyota Camry’s cabin dimensions and materials. For three decades, Camry‘s American manufacturing home has been Toyota Motor Manufacturing, Kentucky (TMMK) in Georgetown, Ky. Most Camrys sold in America are assembled in Georgetown by about 8,000 proud American team members. This pride has been reflected by the fact the current-generation Camry is the best-selling car in America and has held this sales crown for 15 consecutive years! Overall Toyota Camry sales in the U.S. since it first launched back in 1983 have surpassed 10 million units, and counting.
The Toyota Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a new signature design language that takes the car into a beautiful and futuristic new direction. The new Camry‘s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments - key elements of the Toyota Camry’s "Keen Look" design philosophy. The curvaceous 1.6-inch-lower aluminum hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.
Building on the Camry‘s undisputed reputation as an extremely smooth and quiet car in its class, Toyota engineers incorporated a variety of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models. These include sound absorbing/insulation through the fitment of a hood insulator and upper and lower fender separator. The passenger compartment is further insulated from the engine and road noise using foam/vibration dampening materials throughout the vehicle along with a thicker dash silencer mat across the entire interior firewall section. Furthermore, a special vibration-damping coating has been applied over a wider area of the underfloor, joined by noise-proofing material encompassing more surface area of the interior‘s ceiling. Wind noise has been suppressed through a newly-designed rain gutter molding and a reduction in the step at the bottom of the windshield.
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