Shannon Griffin. Toyota. October 17th , 2017.
The Toyota Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a new signature design language that takes the car into a beautiful and futuristic new direction. The new Camry‘s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments - key elements of the Toyota Camry’s "Keen Look" design philosophy. The curvaceous 1.6-inch-lower aluminum hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.
The new front seats have improved ergonomics, providing maximum comfort with a newfound level of ease and engagement to match the Camry’s elevated performance and athleticism. Rear-seat accommodations are more refined than ever too, with improved comfort and ergonomics. Exquisite stitching on the front- and rear-seat surfaces is but one example of the high level of craftsmanship found throughout the vehicle. Development of the all-new Camry has been advanced by Toyota‘s company-wide implementation of Toyota New Global Architecture (TNGA). TNGA builds upon Toyota‘s engineering and design strengths to make every new vehicle even better, with the all-new Toyota Camry being the first vehicle to take full advantage of the new architecture for creating fun-to-drive vehicles.
The 2010 Toyota Camry is was displed for the first time at the 2009 North American International Auto Show (NAIAS). As the best-selling passenger car in America for seven years running and 11 of the past 12 years, Toyota Camry continues to redefine standards for comfort and performance. The 2010 Toyota Camry and Camry Hybrid scheduled to go on sale in March 2009, have an array of enhancements, inside and out, including exterior styling, performance, safety, audio and convenience features. Toyota Camry also has an upgraded standard powertrain for 2010. A new 2.5-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) will produce 169 hp for Toyota Camry, LE and XLE grades. For sporty performance, SE grade get additional tuning and gets 179 horsepower, 21 more horsepower than the previous four-cylinder engine. The new engine can be combined with a six-speed manual transmission or a six-speed automatic transmission with sequential shift. A powerful 3.5-liter V6 delivering 268 horsepower is also available.
Despite the increased use of high-tensile-strength sheet metal and hot stamping materials resulting in a lightweight body, further weight reduction has been achieved through the fitment of an aluminum hood, while new construction techniques have led to the use of thinner body panels for the roof, hood, trunk lid, front and rear doors and front fenders when compared with the previous model. Laser Screw Welding (LSW) has been incorporated at key junctures throughout the body/platform for increased joint rigidity. A special high-rigidity urethane adhesive has been applied to both the windshield and rear window where it meets the vehicle body that helps to realize increased body rigidity.
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