Ford Fiesta. Saturday , November 04th , 2017 - 12:00:52 PM
Three- and five-door Fiesta variants will deliver superior quality and refinement; feature a stylish new exterior and revolutionary interior design with more personalisation options than ever before. Ford has also further enhanced the compelling fun to drive character that has helped make Fiesta the best-selling small car in Europe four years running. "It’s because we share our customers‘ passion for Fiesta that we‘ve been able to take this iconic small car‘s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and each with a distinctive personality," said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company. "We now have a Fiesta option for every driver, including the luxurious Fiesta Vignale and the Fiesta Active crossover, with advanced technologies and features that small-car customers could only have dreamed of just a few years ago."
Available from launch in early 2018 in both three-door and five-door bodystyles, the next generation Fiesta ST will be offered with a greater variety of interior trim and personalisation options than ever before, with bold and distinctive exterior styling that includes a unique race-car-inspired mesh grille and exclusive 18-inch alloy wheels. "Our next generation Fiesta ST is true to the philosophy of delivering cutting-edge technology to enhance every facet of the responsive Ford Performance chassis and powertrain," said Joe Bakaj, vice president, Product Development, Ford of Europe. "With selectable Drive Modes and an all-new EcoBoost engine delivering an unprecedented combination of performance and fuel efficiency, the new model will deliver the most versatile, fun, engaging and rewarding Fiesta ST driving experience yet." All-new 1-5-litre EcoBoost engine.
Flush, seamless surfaces continue through the interior. A one-piece centre console connects discreetly to the lower instrument panel for a more harmonious feel, and there are no visible fixings to the floor. The industry’s highest quality coatings feature, even for complex three-dimensional surfaces. Seat materials and carpets across the Fiesta range were the first to be tested in Ford‘s upgraded materials laboratory in Dunton, U.K. Seat bolsters undergo 60,000 test cycles to ensure wear-resistance. The robustness of colours is tested using a weatherometer, and analysed with a spectrometer to make sure they don‘t fade after extensive exposure to ultraviolet light. Leather seats must resist ground-in coffee and the dye from denim jeans. Leather steering wheels are tested for resistance to sunscreen lotion.
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