Mollie Slater. Ford Fiesta. July 04th , 2017.
Among a class-leading range of Fiesta driver assistance features - supported by sensor technologies capable of monitoring up to 130 metres ahead - is an enhanced Pedestrian Detection system that for the first time can help prevent collisions at night; and the first Ford Active Park Assist system that can deliver brake interventions to prevent low-speed bumps when parking hands-free.
"Our customers‘ ongoing overwhelmingly positive response to the dynamic design of today‘s Fiesta is a significant factor in why Fiesta is still leading its segment even after 7 years," said Joel Piaskowski, director, Design, Ford of Europe. "We evolved the design to make it more contemporary, yet not lose the ’Fiesta-ness’ that the customers love. The next generation Fiesta is refined, yet much more sculpted with an equally emotional appeal. Fiesta’s exterior is visually simpler, allowing us to create stronger personalities within the expanded line-up, each with distinct fascias, grilles and details that will appeal to a much broader range of customers."
Ford revealed the next generation Ford Fiesta - the world’s most technologically advanced small car - at a special Go Further event in Cologne, Germany. The next generation Fiesta is unveiled with the most sophisticated range of driver assistance technologies and connectivity features ever in a volume small car in Europe, as part of the most comprehensive and versatile line-up of variants in 40 years of Fiesta history.
Reflecting the consumer shift towards portable digital multimedia, Fiesta delivers Bluetooth connectivity and two USB ports as standard, with an integrated CD player offered as an optional extra. DAB radio is available across the range. However drivers choose to access their music, Fiesta‘s sound systems will deliver high quality audio, including the first B&O PLAY Sound System to feature in a Ford model.
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