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Ford Fiesta. Friday , October 06th , 2017 - 21:03:57 PM

Three- and five-door Fiesta variants will deliver superior quality and refinement; feature a stylish new exterior and revolutionary interior design with more personalisation options than ever before. Ford has also further enhanced the compelling fun to drive character that has helped make Fiesta the best-selling small car in Europe four years running. "It’s because we share our customers‘ passion for Fiesta that we‘ve been able to take this iconic small car‘s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and each with a distinctive personality," said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company. "We now have a Fiesta option for every driver, including the luxurious Fiesta Vignale and the Fiesta Active crossover, with advanced technologies and features that small-car customers could only have dreamed of just a few years ago."

Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version. "Registrations of high-specification B-segment models have grown 24 per cent year-on-year, and at the same time, demand for entry level models has grown 11 per cent," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "Ford now offers greater choice for B-segment customers, providing exceptional value with the new KA+, while delivering a next generation Fiesta family of highly engaging, personalised models."

The next generation Fiesta will for the first time be offered as a luxurious Ford Fiesta Vignale model - part of the Ford Vignale upscale product and ownership experience. The Fiesta Vignale joins the Mondeo, S-MAX, Kuga and Edge Vignale models as the highest expression of the Ford brand in Europe, and offers unique 18-inch alloys wheel designs, exclusive exterior detailing and colours, and hexagonal-quilted, tuxedo-stitched leather seats.