Eleanor Norton. Ford Fiesta. October 11th , 2017.
Three- and five-door Fiesta variants will deliver superior quality and refinement; feature a stylish new exterior and revolutionary interior design with more personalisation options than ever before. Ford has also further enhanced the compelling fun to drive character that has helped make Fiesta the best-selling small car in Europe four years running. "It’s because we share our customers‘ passion for Fiesta that we‘ve been able to take this iconic small car‘s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and each with a distinctive personality," said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company. "We now have a Fiesta option for every driver, including the luxurious Fiesta Vignale and the Fiesta Active crossover, with advanced technologies and features that small-car customers could only have dreamed of just a few years ago."
Additional testing during and after production further enhances quality. A new manufacturing technology analyses the noise frequencies produced during the stamping process, and can identify a component that does not meet quality standards before it leaves the press. "We’ve paid a lot of attention to elements and features that customers notice without realising it, from panel gaps to pedal feel," Palmer said. "Fiesta is one of the most universal sights on the road, and our goal was to deliver a car that would inspire an admiring glance every time."
For today‘s active families, Ford introduced the all-new Ford Expedition - the smartest, most capable and most adaptable Expedition ever - with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. "When Expedition was introduced 20 years ago, it set the standard for active families who simply needed a big and strong SUV to take them places," said Joe Hinrichs, Ford president of The Americas. "Today’s families want even more smart technology to help them cover more ground safely, more efficiently and more comfortably - all while staying connected to friends and family."
The next generation Fiesta delivers improved quality through enhanced specification, innovative engineering, and sophisticated design, including Fiesta’s first openable, full length, panoramic glass roof comprising two almost-full width panes of toughened, tinted glass. Optimised exterior finishing delivers a more upscale appearance. Parking sensors are now fitted flush with the body panels; windscreen washer nozzles are hidden beneath the upper bonnet lip; there are no visible screws in the taillights or rear fascia; the shut line between the roof and the rear liftgate is reduced by more than 30 per cent - all examples of the Fiesta team’s obsession with quality that customers will instantly appreciate.
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