Paige Dodd. BMW. October 14th , 2017.
The thoughtful evolution of the exterior design not only helps to bring the sporting credentials of the new BMW i3 more to the fore, but highlights its sophisticated elegance too. The front bumper is completely painted in the body colour and has a black U-shaped surround that reinforces the car‘s presence when viewed from the front. Moving round to the rear end, the powerfully moulded contours and the contrast in colour between the black surround and the body-coloured inlay again create an energetic and expressive appearance. The new silver-coloured roof line accent for the new BMW i3 adds a further touch of elegance and dynamism. It widens towards the rear, thereby accentuating the stream flow, as the distinctive outline of the side windows is known.
Driving Assistant Plus, also available as an option, incorporates Collision and Pedestrian Warning with City Braking function, Speed Limit Info, Proactive Driving Assistant, Active Cruise Control with Stop & Go function, and the Traffic Jam assistant, which not only maintains a safe distance to the car in front in stop-start traffic at up to 60 km/h (37 mph), but also keeps the car in lane. The system takes its cues from lane markings, the width of the road and vehicles travelling ahead. Further developed iDrive system, BMW i ConnectedDrive with navigation features and On-Street Parking Information specially developed for electric mobility.
Another contributory factor in the international success of BMW i cars are the innovative mobility services which make the experience of driving an electric car that much more pleasurable. These services are another example of how the BMW i brand is leading the way in establishing sustainable mobility in urban centres and beyond. For example, with its ChargeNow service, BMW i allows its customers convenient access to more than 65,000 charging stations in 29 countries. And the brand’s Digital Charging Service has been quick to exploit - in intelligent, convenient and money-saving ways - the new possibilities in energy supply when charging from a home-mounted Wallbox.
The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.
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