Eve Fitzgerald. BMW. October 14th , 2017.
The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.
BMW i is blazing a trail when it comes to shaping the future of sustainable personal mobility. Its integrated concept focuses on responsible use of resources and incorporates material selection and innovative mobility services alongside locally emission-free driving. The BMW i3 is just as serious about the fun of driving, turning even a trip around town into an electrifying experience. The inspirational design of the BMW i3 expresses a new style, while the instantaneous power from the drive system provides an inspiring showcase for the dawn of a new era in mobility. This car’s architecture was designed from the ground up with electric mobility in mind. And its BMW eDrive technology boasts power delivery and efficiency unrivalled by any other manufacturer. All of which makes the BMW i3 a proposition as forward-looking as it is attractive. Combining the latest technological innovations with an evolutionary development of the car‘s design and the expansion of the model range has provided additional impetus for BMW‘s now familiar take on premium electric mobility. The character profiles of the new BMW i3 and new BMW i3s are focused more keenly than ever on driving pleasure, which gives them all the ingredients required to strengthen their leading position and write the next chapter in the BMW i success story.
Both the new BMW i3 and new BMW i3s come with an updated version of the iDrive operating system, which provides an intuitive interface for controlling numerous vehicle, infotainment, communications and navigation functions. In vehicles equipped with the Navigation system Professional, the Control Display has a diagonal of 10.25 inches and an increased resolution of 1,440 × 540 pixels. The main menu is also presented in the form of horizontally arranged tiles with a live mode. The voice recognition system has also been further optimised. With the aid of Natural Language Understanding, spoken instructions can now be executed more quickly and precisely, e.g. when searching for music and phone numbers or dictating e-mails and SMS messages. New to the options list is Apple CarPlay preparation. This allows additional smartphone apps to be integrated seamlessly with the vehicle‘s operating system.
The standard xLine design emphasizes the robustness of the Sports Activity Vehicle and stands out with numerous trim elements in Satin aluminum, Silver matte, and 18-inch Y-Spoke wheels with All-season Run Flat Tires (19-inch V-Spoke wheels with All-season Run Flat Tires are available as an upgrade option). On the interior, the driver and front passenger are welcomed by standard Sport Seats with power adjustable side bolsters, and an Anthracite headliner. The optional Luxury Package, available for the first time in the X3 model range, emphasizes the SAV’s elegant character with features such as chrome kidney grille bars and two-tone front & rear bumper trim finishers on the exterior and a SensaTec upholstered dashboard on the interior.
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