Eleanor Norton. Ford Fiesta. June 19th , 2017.
The next generation Ford Fiesta ST will offer more personalisation options than ever before. Customers will be able to choose from a range of trim elements for the gear lever, steering wheel, door pulls and decorative dashboard spear, and select from distinctive styling packs. The ergonomic Fiesta ST interior will feature supportive Recaro seats and a flat-bottomed steering wheel. Exterior colour options will include new Liquid Blue and the Ford Fiesta ST will feature exclusive 18-inch alloy wheels. "Our ST models are designed to make a Ford Performance driving experience accessible to customers regardless of lifestyle," said Matthias Tonn, Fiesta ST chief programme engineer. "With three- and five-door bodystyles and distinctive styling options that complement the model‘s performance characteristics available from day-one, the next generation Ford Fiesta ST will deliver a broader appeal for an even wider range of car-buyers."
Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version. "Registrations of high-specification B-segment models have grown 24 per cent year-on-year, and at the same time, demand for entry level models has grown 11 per cent," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "Ford now offers greater choice for B-segment customers, providing exceptional value with the new KA+, while delivering a next generation Fiesta family of highly engaging, personalised models."
For today‘s active families, Ford introduced the all-new Ford Expedition - the smartest, most capable and most adaptable Expedition ever - with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. "When Expedition was introduced 20 years ago, it set the standard for active families who simply needed a big and strong SUV to take them places," said Joe Hinrichs, Ford president of The Americas. "Today’s families want even more smart technology to help them cover more ground safely, more efficiently and more comfortably - all while staying connected to friends and family."
Ford’s SYNC 3 communications and entertainment system will enable Fiesta drivers to control audio, navigation and connected smartphones using simple, conversational voice commands. Simply by pushing a button and saying "I need a coffee," "I need petrol," and "I need to park," drivers can locate nearby cafés, petrol stations or car parks, and find train stations, airports, and hotels. The system is compatible with Apple CarPlay and Android Auto. SYNC 3 also offers SYNC AppLink, enabling voice-activation of a range of smartphone apps including Glympse, Aupeo, Spotify, MyBoxMan, HearMeOut, AccuWeather, and Los 40 Principales.
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