Niamh Hart. Ford Fiesta. July 23rd , 2017.
Underlying the four Fiesta variants unveiled in Cologne is an exterior that builds on the bold styling of the outgoing Fiesta, with a more elegant design, and a more fluid and transitional appearance. Simplified, straighter lines and de-cluttered surfaces deliver more visual strength. The bonnet offers a calmer design with no centre bulge, which allows the new, wider grille to dominate. Sleek headlamps offer a new wrap-around effect that is immediately recognisable day or night.
The Ford Fiesta Active is the first Fiesta crossover model, combining rugged SUV-inspired styling that includes raised ride-height, roof bars and additional cladding; hatchback practicality; and true Fiesta driving dynamics. Ford earlier this year introduced for the first time a new range of ST-Line models that deliver exterior and interior styling inspired by Ford Performance models alongside powerful Ford EcoBoost petrol and TDCi diesel engines, for customers who aspire to the sporty image of Ford’s ST models - but do not require the full performance delivered by optimised ST engines and chassis with sports technologies. The Ford Fiesta ST-Line features sporty exterior styling including unique alloy wheel, grille, front and rear bumper and side-skirt designs. The interior features sports seats, alloy pedals and a flat-bottomed steering wheel, while the driving experience is enhanced with sports suspension.
"Our customers‘ ongoing overwhelmingly positive response to the dynamic design of today‘s Fiesta is a significant factor in why Fiesta is still leading its segment even after 7 years," said Joel Piaskowski, director, Design, Ford of Europe. "We evolved the design to make it more contemporary, yet not lose the ’Fiesta-ness’ that the customers love. The next generation Fiesta is refined, yet much more sculpted with an equally emotional appeal. Fiesta’s exterior is visually simpler, allowing us to create stronger personalities within the expanded line-up, each with distinct fascias, grilles and details that will appeal to a much broader range of customers."
Part of Ford‘s EcoBoost range of petrol engines that also includes the multi-award-winning 1.0 litre EcoBoost, the all-new 1.5-litre EcoBoost engine uses technology including turbocharging, high-pressure fuel injection and Twin-independent Variable Cam Timing to deliver optimised performance and fuel efficiency. The engine’s three-cylinder architecture delivers naturally high torque at low rpm. Performance is further boosted by a new turbocharger that uses an optimised turbine design to build boost pressure faster and minimise lag for a more responsive and fun driving experience. A new combination of port fuel injection and direct fuel injection technology helps deliver high power and responsiveness alongside reduced CO2 emissions, with a particular increase in fuel efficiency under light engine loads.
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