Ford Fiesta. Friday , October 06th , 2017 - 21:43:07 PM
The Ford Fiesta Active is the first Fiesta crossover model, combining rugged SUV-inspired styling that includes raised ride-height, roof bars and additional cladding; hatchback practicality; and true Fiesta driving dynamics. Ford earlier this year introduced for the first time a new range of ST-Line models that deliver exterior and interior styling inspired by Ford Performance models alongside powerful Ford EcoBoost petrol and TDCi diesel engines, for customers who aspire to the sporty image of Ford’s ST models - but do not require the full performance delivered by optimised ST engines and chassis with sports technologies. The Ford Fiesta ST-Line features sporty exterior styling including unique alloy wheel, grille, front and rear bumper and side-skirt designs. The interior features sports seats, alloy pedals and a flat-bottomed steering wheel, while the driving experience is enhanced with sports suspension.
Further new-to-Fiesta features inspired by Ford‘s larger vehicles include a heated steering wheel for comfort on cold winter mornings, and a stylish new instrument cluster featuring a 4.2 inch multi-function TFT display that delivers an attractive welcome sequence on start-up. A stiffer body structure, reduced powertrain noise vibration and harshness, enhanced powertrain isolation, and an acoustic windshield contribute to a more comfortable and premium driver and passenger experience. Best-in-class levels of quietness include an interior road noise level of 29.3 sone - a metric for loudness - at 100 km/h (62 mph), a 7 per cent improvement over the outgoing Fiesta.
"Our customers‘ ongoing overwhelmingly positive response to the dynamic design of today‘s Fiesta is a significant factor in why Fiesta is still leading its segment even after 7 years," said Joel Piaskowski, director, Design, Ford of Europe. "We evolved the design to make it more contemporary, yet not lose the ’Fiesta-ness’ that the customers love. The next generation Fiesta is refined, yet much more sculpted with an equally emotional appeal. Fiesta’s exterior is visually simpler, allowing us to create stronger personalities within the expanded line-up, each with distinct fascias, grilles and details that will appeal to a much broader range of customers."
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