Paige Dodd. Ford Fiesta. October 11th , 2017.
Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version. "Registrations of high-specification B-segment models have grown 24 per cent year-on-year, and at the same time, demand for entry level models has grown 11 per cent," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "Ford now offers greater choice for B-segment customers, providing exceptional value with the new KA+, while delivering a next generation Fiesta family of highly engaging, personalised models."
The next generation Ford Fiesta features a class-leading range of technologies to enhance comfort, convenience and safety. Advanced driver assistance technologies are supported by two cameras, three radars and 12 ultrasonic sensors, which in combination are able to monitor 360 degrees around the vehicle, and scan the road ahead up to a distance of 130 metres - more than the length of a football pitch. Fiesta is the first Ford to deliver an enhanced version of Pre-Collision Assist with Pedestrian Detection that can detect people who are in or near the road ahead, or who may cross the vehicle‘s path, using light from the Fiesta‘s headlights at night. The system is designed to reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. A wider camera angle helps to better track pedestrian movements.
The next generation Fiesta delivers improved quality through enhanced specification, innovative engineering, and sophisticated design, including Fiesta’s first openable, full length, panoramic glass roof comprising two almost-full width panes of toughened, tinted glass. Optimised exterior finishing delivers a more upscale appearance. Parking sensors are now fitted flush with the body panels; windscreen washer nozzles are hidden beneath the upper bonnet lip; there are no visible screws in the taillights or rear fascia; the shut line between the roof and the rear liftgate is reduced by more than 30 per cent - all examples of the Fiesta team’s obsession with quality that customers will instantly appreciate.
Drivers also will find the Fiesta easier to operate day-to-day. Responding to feedback from customers, the Fiesta now features windscreen wipers that clear 13 per cent more of the windscreen; doors that require 20 per cent less effort to close; and a fuel filler neck optimised to reduce spillage when using the EasyFuel capless refuelling system that prevents misfuelling. Ford’s Door Edge Protector features a protective flap concealed in the door that moves into position in a fraction of a second as the door opens, preventing damage to paint and bodywork and helping drivers when parking in tight spaces. The new roof design better channels rain water away from the roof edges, reducing the risk of being dripped on when getting in or out.
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