Shannon Griffin. Ford Fiesta. October 11th , 2017.
"Brake interventions for Active Park Assist can prevent distracted drivers from having low speed parking bumps, and make parking in tight spaces even less stressful." Fiesta is the first car in its segment in Europe to offer Cross Traffic Alert, which warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them. The feature is amongst 15 Fiesta driver assistance technologies in total, including Adaptive Cruise Control, Adjustable Speed Limiter, Blind Spot Information System, Distance Indication, Driver Alert, Lane Keeping Aid, Lane Keeping Alert and Forward Collision Warning.
Among a class-leading range of Fiesta driver assistance features - supported by sensor technologies capable of monitoring up to 130 metres ahead - is an enhanced Pedestrian Detection system that for the first time can help prevent collisions at night; and the first Ford Active Park Assist system that can deliver brake interventions to prevent low-speed bumps when parking hands-free.
Ford Fiesta ST-Line’s simple mesh, Ford Performance-inspired grille is designed to be representative of the performance that sits behind it. The sports body styling is more angular and aggressive. A functional rear spoiler contributes to a surefooted stance. Ford Fiesta Active is further differentiated by a raised suspension profile, with dark cladding flowing from the front bumper lip, through the wheel arches and side profile to the rear. A hexagonal grille design features along with a dark element for the liftgate licence plate area, contrast painted roof, and roof bars, all of which contribute to a more rugged, versatile feel.
Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version. "Registrations of high-specification B-segment models have grown 24 per cent year-on-year, and at the same time, demand for entry level models has grown 11 per cent," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "Ford now offers greater choice for B-segment customers, providing exceptional value with the new KA+, while delivering a next generation Fiesta family of highly engaging, personalised models."
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