Shannon Griffin. Ford Fiesta. October 13th , 2017.
The next generation Ford Fiesta features a class-leading range of technologies to enhance comfort, convenience and safety. Advanced driver assistance technologies are supported by two cameras, three radars and 12 ultrasonic sensors, which in combination are able to monitor 360 degrees around the vehicle, and scan the road ahead up to a distance of 130 metres - more than the length of a football pitch. Fiesta is the first Ford to deliver an enhanced version of Pre-Collision Assist with Pedestrian Detection that can detect people who are in or near the road ahead, or who may cross the vehicle‘s path, using light from the Fiesta‘s headlights at night. The system is designed to reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. A wider camera angle helps to better track pedestrian movements.
Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version. "Registrations of high-specification B-segment models have grown 24 per cent year-on-year, and at the same time, demand for entry level models has grown 11 per cent," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "Ford now offers greater choice for B-segment customers, providing exceptional value with the new KA+, while delivering a next generation Fiesta family of highly engaging, personalised models."
For today‘s active families, Ford introduced the all-new Ford Expedition - the smartest, most capable and most adaptable Expedition ever - with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. "When Expedition was introduced 20 years ago, it set the standard for active families who simply needed a big and strong SUV to take them places," said Joe Hinrichs, Ford president of The Americas. "Today’s families want even more smart technology to help them cover more ground safely, more efficiently and more comfortably - all while staying connected to friends and family."
Fiesta is also the first Ford vehicle to feature a premium B&O PLAY Sound System, and for the first time offers an openable panoramic glass roof. The Fiesta’s sophisticated SYNC 3 communications and entertainment system is supported by floating high-definition touchscreens up to 8-inches, and a spacious and ergonomic interior features an almost 50 per cent reduction in centre console buttons for a more intuitive environment.
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