Mollie Slater. Ford Fiesta. October 11th , 2017.
The Ford Fiesta Active is the first Fiesta crossover model, combining rugged SUV-inspired styling that includes raised ride-height, roof bars and additional cladding; hatchback practicality; and true Fiesta driving dynamics. Ford earlier this year introduced for the first time a new range of ST-Line models that deliver exterior and interior styling inspired by Ford Performance models alongside powerful Ford EcoBoost petrol and TDCi diesel engines, for customers who aspire to the sporty image of Ford’s ST models - but do not require the full performance delivered by optimised ST engines and chassis with sports technologies. The Ford Fiesta ST-Line features sporty exterior styling including unique alloy wheel, grille, front and rear bumper and side-skirt designs. The interior features sports seats, alloy pedals and a flat-bottomed steering wheel, while the driving experience is enhanced with sports suspension.
Additional testing during and after production further enhances quality. A new manufacturing technology analyses the noise frequencies produced during the stamping process, and can identify a component that does not meet quality standards before it leaves the press. "We’ve paid a lot of attention to elements and features that customers notice without realising it, from panel gaps to pedal feel," Palmer said. "Fiesta is one of the most universal sights on the road, and our goal was to deliver a car that would inspire an admiring glance every time."
The new B&O PLAY systems - exclusive to Ford‘s global vehicle line-up - offer an elevated audio experience with specifically tailored speaker placement and calibration for each vehicle in the Ford range. For Fiesta, this means ten speakers including a boot-mounted subwoofer and a central mid-range speaker on top of the instrument panel, incorporating the B&O PLAY aluminum logo and a unique radiating hole pattern. Total amplifier power is 675 watts, governed by a Digital Signal Processing Amplifier that controls equalization and audio mixing including selectable Surround Sound for even more rich and powerful sound, regardless of seating position.
Also offered for the first time on Fiesta is Ford‘s Active Park Assist with Perpendicular Parking, which helps drivers find suitable spaces and park hands free nose-to-tail and side-by-side with other cars. Further enhanced for Fiesta, the technology for the first time can now apply the brakes if drivers do not respond to system guidance and proximity warnings while performing forward and reverse manoeuvres, and a collision with a parked car or obstacle to the front or rear is imminent. "For some drivers our automated parking technologies deliver a ’future shock’: they remain so advanced that customers using them for the very first time can be a little awe-struck," said Darren Palmer, small car vehicle line director, Ford of Europe.
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