Mollie Slater. Ford Fiesta. October 11th , 2017.
"Our customers‘ ongoing overwhelmingly positive response to the dynamic design of today‘s Fiesta is a significant factor in why Fiesta is still leading its segment even after 7 years," said Joel Piaskowski, director, Design, Ford of Europe. "We evolved the design to make it more contemporary, yet not lose the ’Fiesta-ness’ that the customers love. The next generation Fiesta is refined, yet much more sculpted with an equally emotional appeal. Fiesta’s exterior is visually simpler, allowing us to create stronger personalities within the expanded line-up, each with distinct fascias, grilles and details that will appeal to a much broader range of customers."
Additional testing during and after production further enhances quality. A new manufacturing technology analyses the noise frequencies produced during the stamping process, and can identify a component that does not meet quality standards before it leaves the press. "We’ve paid a lot of attention to elements and features that customers notice without realising it, from panel gaps to pedal feel," Palmer said. "Fiesta is one of the most universal sights on the road, and our goal was to deliver a car that would inspire an admiring glance every time."
Ford’s new cylinder deactivation technology - first announced for the 1.0-litre EcoBoost engine and a world first for a three-cylinder engine - will further improve fuel efficiency for Ford Fiesta ST customers without affecting performance by automatically stopping fuel delivery and valve operation for one of the engine’s cylinders in conditions where full capacity is not needed, such as when coasting or cruising with light demand on the engine. The technology can disengage or re-engage one cylinder in 14 milliseconds - 20 times faster than the blink of an eye - to seamlessly deliver full performance on demand. The all-aluminium engine also features an integrated exhaust manifold that improves efficiency by helping the engine reach optimal temperatures faster, and delivers torque more rapidly by minimising the distance exhaust gasses travel between cylinders and turbocharger. Gas particulate filter technology that reduces soot emissions will also feature.
Fiesta is also the first Ford vehicle to feature a premium B&O PLAY Sound System, and for the first time offers an openable panoramic glass roof. The Fiesta’s sophisticated SYNC 3 communications and entertainment system is supported by floating high-definition touchscreens up to 8-inches, and a spacious and ergonomic interior features an almost 50 per cent reduction in centre console buttons for a more intuitive environment.
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